Advertising has been a part of society for a long time. This powerful form of communication reaches millions of people, informing and persuading them to purchase a product or service. Advertisements have never been as powerful and persuasive as it is today. The availability of many different products makes it very challenging to induce consumers to try something new on the market. Advertisers compete with each other like never before trying to gain the customers’ attention. They are tempted to generate profits at any cost, making promises that lead consumers to believe that buying a product will make them happy. My goal in this paper is to address the negative impact deceptive advertising has on society and the advertising industry. In my opinion,
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Advertisements try to persuade and manipulate rather than inform. They play into the fantasies of consumers presenting reality people would like to live in. Advertisers know how to enter consumers’ mind, build an illusion and create a strong desire for their product. At the same time, charity organizations, health campaigns and government also use advertising to deliver humanitarian or policy messages to a vast audience (Shaw 71). It’s wrong that this kind of advertising could build mistrust only because of the advertising used for purposes which are disapproved by the audience.
I think the law should be stricter toward deceptive advertising. The negative impact deceptive advertising has on society and the image it has generated on the advertising industry needs to be improved. Advertisers are not above the laws. They have to respect consumers and tell the truth about their merchandise. The purpose of advertising is to make people aware of a product, to communicate its benefits and price (Arens, Schaefer, and Weigold 92). The world changes very fast, and so does the advertising industry. There is nothing wrong about changes as long as they don’t rely on
Advertisements try to persuade and manipulate rather than inform. They play into the fantasies of consumers presenting reality people would like to live in. Advertisers know how to enter consumers’ mind, build an illusion and create a strong desire for their product. At the same time, charity organizations, health campaigns and government also use advertising to deliver humanitarian or policy messages to a vast audience (Shaw 71). It’s wrong that this kind of advertising could build mistrust only because of the advertising used for purposes which are disapproved by the audience.
I think the law should be stricter toward deceptive advertising. The negative impact deceptive advertising has on society and the image it has generated on the advertising industry needs to be improved. Advertisers are not above the laws. They have to respect consumers and tell the truth about their merchandise. The purpose of advertising is to make people aware of a product, to communicate its benefits and price (Arens, Schaefer, and Weigold 92). The world changes very fast, and so does the advertising industry. There is nothing wrong about changes as long as they don’t rely on