Nowadays, many commercials advertise products omitting a powerful and influential message. However, Coca-Cola released an advertisement titled, “# Make It Happy” that targets the new form of bullying, cyberbullying, and the negativity poisoning social media feeds and commentary threads. The commercial aired in 2015 and is 60 seconds long. Coca-A-Cola’s primary goal for this commercial is to resolutely promote online positive behavior that is encouragingly practiced in every day life. The “# Make It Happy” commercial uses several advertising techniques to get the attention of television viewers. The first advertising technique Coca-Cola exercised in the “#Make It Happy” commercial is the music and its lyrics’ powerful message.
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Three main actors range in ages from fourteen to forty-five. All three actors are shown in different social media scenarios bombarding them with negative dialogue in different media forms, for instance, video streams, cell phone texts, and social media comment threads. On the other hand, the actors’ demeanors change. Eventually, they exhibit smiles because each receive positive social media feeds. For example, during a violent viral video, the forty-year-old actor angrily entertainingly views two newsmen pointing fingers and hurling angry words, but then the video changes to the newsmen laughing and patting each other on the back. Resultantly, the forty-year-old male begins giggling with enjoyment. Additionally, a young twenty-two-year-old female dejectedly waits at a bus stop with tears falling down her face after reading a negative cell phone message, but a confident meme, “We got this,” directly appears on the bus stop time schedule, making her smile. Moreover, a teenage male receives the text, “No one likes you,” triggering a perplexed expression on the young actor’s face. When the transformed text, “There’s No One Like You” materializes, the young actor’s face lights up with at smile. I personally think the actors’ roles are credible and purposeful because of the dejection noticeable by their body movements and facial expressions. Finally, …show more content…
Coca-Cola targets males and females ages twelve to forty-five. These groups distinctly participate with social media trends, so they are more likely to follow along with popular campaigns. Adults can relate to the forty-year man since they are more likely to view viral videos for entrainment. Additionally, the twenty-two-year-old female connects with young adults considering this clique utilizes text messaging. Likewise, the male adolescent relates to this age group, reasoning they are invested in social media sites. Logically, the commercial casts these specific age categories because they are continually technology dependent and are mostly influenced by social media
Three main actors range in ages from fourteen to forty-five. All three actors are shown in different social media scenarios bombarding them with negative dialogue in different media forms, for instance, video streams, cell phone texts, and social media comment threads. On the other hand, the actors’ demeanors change. Eventually, they exhibit smiles because each receive positive social media feeds. For example, during a violent viral video, the forty-year-old actor angrily entertainingly views two newsmen pointing fingers and hurling angry words, but then the video changes to the newsmen laughing and patting each other on the back. Resultantly, the forty-year-old male begins giggling with enjoyment. Additionally, a young twenty-two-year-old female dejectedly waits at a bus stop with tears falling down her face after reading a negative cell phone message, but a confident meme, “We got this,” directly appears on the bus stop time schedule, making her smile. Moreover, a teenage male receives the text, “No one likes you,” triggering a perplexed expression on the young actor’s face. When the transformed text, “There’s No One Like You” materializes, the young actor’s face lights up with at smile. I personally think the actors’ roles are credible and purposeful because of the dejection noticeable by their body movements and facial expressions. Finally, …show more content…
Coca-Cola targets males and females ages twelve to forty-five. These groups distinctly participate with social media trends, so they are more likely to follow along with popular campaigns. Adults can relate to the forty-year man since they are more likely to view viral videos for entrainment. Additionally, the twenty-two-year-old female connects with young adults considering this clique utilizes text messaging. Likewise, the male adolescent relates to this age group, reasoning they are invested in social media sites. Logically, the commercial casts these specific age categories because they are continually technology dependent and are mostly influenced by social media