Propaganda In Good Housekeeping

In the 21st century, media plays an increasing role in attracting consumers to products. An ad can tell about where someone can find a certain product, how much would it cost, and how would it benefit the consumers. However, despite how helpful it might sound, the main reason companies rely on marketing in promoting their products and increasing sales, and that’s why they are willing to pay lots of money. When company’s priority is maximizing the profit, the real value of the advertised product might not match the marketing claims. That is why it is so important to read between the lines and filter the information in the advertisement. In Good Housekeeping magazine from October 2013 on page 19 one can find an Aveeno ad with Jennifer Aniston. The first thing that catches one’s eye is a beautiful photo of a famous Hollywood actress, Jennifer Aniston, who became famous after her role in the TV show “Friends” as Rachel Green. Fans describe her as elegant and naturally beautiful woman, and many American women can relate to her. Here the propaganda starts. Propaganda is the use of a variety of communication techniques that create an emotional appeal to …show more content…
We do not know how these results were achieved, if any other factors were involved, and how many people participated? Was it ten or thousands? Did they all get the same results? One single study does not prove that the product is doing what was claimed. That’s why consumers have a right and responsibility to do an investigation and find out if it is true. There is more about the picture: the effects of green and blue colors, sun light, and natural wool texture of materials that clothes and chair are made of create a calculated visual that leaves a consumer with an emotion of lightness, health, youth, joy, and happiness. The whole manipulating picture has a psychological effect directed solely to make consumers feel good about