Advertising Agencies Essay
Magazines: the advantages for magazine advertising are that specific magazines target a type of audience. This means that the target market they are aiming for are clearly going to see their advert and be attracted to it. Some magazines have a well-known title, so this will increase the sales for those specific magazines and adverts placed inside those will be more noticed. Magazines also can be seen to have a longer life than newspapers. They are used in waiting rooms, such as in the doctors and even in some local cafes. The disadvantages are that the cost of putting your advert inside the magazine in colour can be quite expensive and this can put businesses off putting their ad inside. Usually at the back of a magazine, there are huge amounts of advertising. This can be too much and he target audience may just skip that section.
Radio: Radio is an effective method of advertising. It is very easy to choose a particular station on the radio, which is suited to a particular audience. Radios can obviously use sound and noises and celebrity voices to put