Pedigree Advertisement Analysis

Pedigree uses this advertisement to show that they truly care about the wellbeing of dogs, build the audience’s trust in the company, connect emotionally with the audience, and promote adoption. My paper is describing the Pedigree advertisement. In the advertisement, Pedigree puts two very similar images side by side. By using these two images, the advertisement targets individuals that do not own dogs by comparing a man without a dog in his life and a man with a dog in his life. The only difference of the images is that one has a man standing alone on a beach and the other picture has a dog next to the man. In this paper, I was wanting the reader to understand the emotion that this advertisement gave towards dog ownership. The readers should be able to understand how this advertisement instils trust and connects emotionally with the viewer of the advertisement. …show more content…
I didn’t want to find just another advertisement, instead I wanted to find something that I was passionate about. As I child I always wanted a dog and I could see how having that companionship could truly make my life better. My grandfather had a dog that I was very close with. Having a pet is more like having another member of the family and I really liked how the advertisement that I chose showed that. Once I seen this advertisement, it instantly clicked with me for that reason. I also have seen how poorly dogs can be treated at some animal shelters and I liked how Pedigree was promoting adoption. A tobacco advertisement was another advertisement that I was debating on choosing. Both my father and stepfather smoke cigarettes and chew tobacco. That would have been another advertisement that I would have been very passionate