Advertisers often force the importance of being physically attractive as an attempt to sell their products, which can cause an amount of pressure on women to focus on their appearance. Magazines and television are the ones to blame for this because how they portray what’s the perfect ‘ideal’ body. Fashion models as in today weighed 23% less than the average female. In one study, 69% of girls said that magazine models influence their ideas of the perfect body shape. Some of the researchers believe that advertisers normalize unrealistic thin bodies on purpose in order to achieve an unrealistic aspiration that drives product consumption. This can create an unrealistic standard for most women and this makes women lose confidence in themselves.
