With These Words I Can Sell You Anything Analysis

Advertisements: Taking Over Our Lives Advertisements have been around since ancient civilization. In the 19th century, it had become a major force in capitalist economies. Advertisements were in primarily newspapers and magazines. As technology advanced, so did the culture of advertising. By the 20th century, there was new technologies, such as radio, direct mail, television, and then eventually the Internet. The Internet is a huge source for people to post advertisements in order to reach a population from all over the world. In the articles “The Language of Advertising” by Charles A. O”Neill and “With These Words, I Can Sell You Anything” by William Lutz, the authors make a claim of how easy it can be to attract an audience in an advertisement and persuade them to buy these products. With how big the marketing industry has become, it has become even more common to not even notice that a product is being sold to you. Advertising adapts to current societies needs and is appealed to the consumers in the way of fear, craving, and sex. …show more content…
Advertising is being evolved based on societies wants and needs. Companies have the power to convince their audience that they need something rather than just a want; this can be seen through the power of advertisements. They make the consumers believe that they cannot live life without that product and that is it a necessity. These are successful projects that make a person go out and buy that product that day or even camp out over night to be one of the first people to purchase a Smartphone. The apple company would be nothing without their successful advertising techniques. In all reality, there is no big difference between the iPhone 6 and iPhone 6s but the minute the advertisements for it has been released, every Smartphone user has to have