Essay On Commercial Advertisement

Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model. Sex is also a popular approach in which the company promoting the product can target a specific gender. Moreover, showing a uniqueness of a product is another approach an advertiser can take for a commercial. If the audience believes that only this one product can do the thing they need, they will buy it (“11 Different Types of TV Commercials”). There are many other examples of different advertisement techniques, and the author will choose the approach that best fits their purpose and audience. Steve Madden is a famous shoe designer who has worldwide recognition. The Steve …show more content…
There are no words used in the advertisement. The song playing throughout the commercial is either not in English or not words. The song is fast paced and loud, just like the surrounding city that the two women are walking through. The song has a pop/electronic feel, which is popular among young women. It almost sounds similar to a song that would be played at a runway show, which directly correlates with self-image. The design consists of colorful buildings and lots of motion in the city, but even with all the commotion, the two women are the main focus. The eye immediately focuses on one of the women, and she remains the main focus of the entire