Ads are used to promote goods and services or promote public awareness. Over the years cases of drug abuse have increased at an alarming rate. It is a problem affecting all ages from the adolescents to the adults. These issues affect that family and the country at large. Many anti-drugs governmental and nongovernmental organizations have come up with ideas to end this epidemic. They have come up with means of public awareness including posters, billboards, and commercials. The above ad was created o discourage drug misuse. The above ad paints a picture of the suffering experienced by drug addicts even after they have quit. It is, therefore, common knowledge that the target audiences are the young, adult and the old. The youths that are in college
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The picture is monochromatic. It has shades of black and white. It lacks the attractiveness that comes with business ads. The idea is to focus more or to draw attention to the picture. It brings out the intense, somber, melancholic mood that it is meant to. There is no much lighting into the room. The medical assistant is rarely seen this to ensure that total attention is offered to the sickly man. It brings out the fear, sadness and agony the man is feeling.
The other thing that is present in the ad is that it uses an audience language. There is no use of slangs or slogans. People of all ages can relate to it. As we said before, its target audience are from every generation. Children at an early age of even ten know what a drug is. And in the pathos, there are ni vocabularies. You might also notice that the ad is quick and succinctly simple and easy to recognize. There is only one victim, so we don 't waste time recognizing him from a …show more content…
By the use of color and text among other features, the message has been driven home. I would, however, expound on the ‘drug ' part. The mention of the word on its own makes it vague. Are we talking about drugs as in medicine or drug substance? We are not talking about just drug we are referring to ‘drug abuse’. If the idea is to get the message home chose a slimmer man (a bony one), with saying rugs, show him before and after. The man should also have wounds from drug injections. Before meaning when he was not an addict then later. The new slogan would also be “beware they haunt
The picture is monochromatic. It has shades of black and white. It lacks the attractiveness that comes with business ads. The idea is to focus more or to draw attention to the picture. It brings out the intense, somber, melancholic mood that it is meant to. There is no much lighting into the room. The medical assistant is rarely seen this to ensure that total attention is offered to the sickly man. It brings out the fear, sadness and agony the man is feeling.
The other thing that is present in the ad is that it uses an audience language. There is no use of slangs or slogans. People of all ages can relate to it. As we said before, its target audience are from every generation. Children at an early age of even ten know what a drug is. And in the pathos, there are ni vocabularies. You might also notice that the ad is quick and succinctly simple and easy to recognize. There is only one victim, so we don 't waste time recognizing him from a …show more content…
By the use of color and text among other features, the message has been driven home. I would, however, expound on the ‘drug ' part. The mention of the word on its own makes it vague. Are we talking about drugs as in medicine or drug substance? We are not talking about just drug we are referring to ‘drug abuse’. If the idea is to get the message home chose a slimmer man (a bony one), with saying rugs, show him before and after. The man should also have wounds from drug injections. Before meaning when he was not an addict then later. The new slogan would also be “beware they haunt