Essay about Advertisements : An Animated Family Sitcom, And Archer

1306 Words Feb 28th, 2016 null Page
Ads are everywhere and convince people to take many different forms of action, but the odds are many people may not know the exact reason why they’re taking action. I watched The Simpsons, An animated family sitcom, and Archer, another animated show that uses excessive drugs, sex, and violence, from 11:30 p.m. to 12:30 a.m. on a Friday night. Due to the nature of the shows, and the network as a whole, the audience is likely young male adults. After analyzing the commercials that appeared on FXX from 11:30 p.m. to 12:30 a.m., I noticed most of the ads did not share a common theme, as if they were picked at random. Almost all of these ads also used vivid imagery, music, and other peripheral-route appeals; even the commercials that were meant to be informational were primarily focused on the peripheral-route of persuasion. The ads that will be analyzed in this paper are an anti-smoking commercial, a taco bell commercial, one for Acura cars, and an ad for Old Navy’s most recent clothing sale. The anti-smoking commercial, made by the Truth Campaign encouraging our generation to be the one that ends smoking, at first seems like a commercial for cat videos on Youtube. However, as the music picks up speed, the television screen turns orange and states that cats belonging to smokers are two times more likely to develop cancer; at this moment the bass drops and states that if we have no cats there can be no cat videos. The commercial continues for another 30 seconds, showing random…

Related Documents