Ads are everywhere and convince people to take many different forms of action, but the odds are many people may not know the exact reason why they’re taking action. I watched The Simpsons, An animated family sitcom, and Archer, another animated show that uses excessive drugs, sex, and violence, from 11:30 p.m. to 12:30 a.m. on a Friday night. Due to the nature of the shows, and the network as a whole, the audience is likely young male adults. After analyzing the commercials that appeared on FXX from 11:30 p.m. to 12:30 a.m., I noticed most of the ads did not share a common theme, as if they were picked at random. Almost all of these ads also used vivid imagery, music, and other peripheral-route appeals; even the commercials that were meant
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This message is that this new menu item is going to be bigger than manbuns, Tinder, drones, certain celebrities, and football, eventually coming to the conclusion that it will be bigger than everything. This commercial uses an almost completely peripheral route of persuasion; the only information that the viewer has to think about is if this new item with cheese baked into the tortilla is something they want to try. Celebrities such as George Takei (Star Trek) laughing in a throne-like chair with a Quesalupa in hand, and James Harden (NBA player) relaxing next to a pool with friends and Quesalupas, appear throughout the entire commercial; this appeals to multiple audiences at once and uses the familiarity and attractiveness of the celebrities to increase the attractiveness of Taco Bell’s product. Overall this increases the trustworthiness and attractiveness of Taco Bell’s new item, but works only because an advertisement like this is trying to influence someone’s view on a trivial subject, in this case their next lunch (Aronson, pgs. 79-84). The commercial even attempts to appeal to an international audience; when stating that it will be bigger than football, the commercial shows a Latin American soccer player to show that the commercial is referring to soccer, not American football. Furthermore, the celebrities chosen for this commercial are from almost every major racial group present within the United States – Caucasian, African American, Asian, and Hispanic/Latino – to appeal to a broad and near-universal audience using the peripheral-route of persuasion (Aronson, p.
This message is that this new menu item is going to be bigger than manbuns, Tinder, drones, certain celebrities, and football, eventually coming to the conclusion that it will be bigger than everything. This commercial uses an almost completely peripheral route of persuasion; the only information that the viewer has to think about is if this new item with cheese baked into the tortilla is something they want to try. Celebrities such as George Takei (Star Trek) laughing in a throne-like chair with a Quesalupa in hand, and James Harden (NBA player) relaxing next to a pool with friends and Quesalupas, appear throughout the entire commercial; this appeals to multiple audiences at once and uses the familiarity and attractiveness of the celebrities to increase the attractiveness of Taco Bell’s product. Overall this increases the trustworthiness and attractiveness of Taco Bell’s new item, but works only because an advertisement like this is trying to influence someone’s view on a trivial subject, in this case their next lunch (Aronson, pgs. 79-84). The commercial even attempts to appeal to an international audience; when stating that it will be bigger than football, the commercial shows a Latin American soccer player to show that the commercial is referring to soccer, not American football. Furthermore, the celebrities chosen for this commercial are from almost every major racial group present within the United States – Caucasian, African American, Asian, and Hispanic/Latino – to appeal to a broad and near-universal audience using the peripheral-route of persuasion (Aronson, p.