Advertisement: Just Do It Influence Everyday Live?

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Modern day Americans lead busy lives dedicated to working diligently, spending quality time with with family members, upkeeping social ties, and any other obligations they may have. Along with this ornate lifestyle, the average American is bombarded with upwards of fifteen hours of advertisements per day. This number has increased drastically from 2008 when expose to advertisements averaged only eleven hours daily (source 1). This dramatic change gives proof to the fact that advertisement is an important part of media, but how, and to what effect, does it influence every day live?

One major point of advertisement is brand recognition – specifically aspects as simple as slogans or logos. From Nike 's slogan “Just Do It.” to the iconic golden
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Since then, the cost of advertising has skyrocketed. (source 3).With such a massive bill comes an intricate strategy to make these ads effective. While slogans give an iconic message, methods such as repetition, subliminal advertising, bandwagon, testimonials, and emotional appeal push a convincing message that favors the …show more content…
With this method, potential customers construct personal views based on whatever the message intended, although they believe the idea came to them naturally. One of the most widely known examples of this was in an anti Al Gore campaign ad where the word “RATS” was briefly flashed on screen in a transition. Although this ad was well known, the effectiveness of the ad is highly disregarded.

Banwagon is concept that has been revamped in the 21st century due to a influx in social media. This method focuses on the idea of popularity, rather than individual choice. Companies use the idea that “everyone is doing it” to illustrate that their brand is superior. All major companies are intertwined in social media because bandwagons can help drag in more customers that they may not have otherwise received. Most large companies specifically design their Facebook and Twitter so that customers are likely to like or share what the company advertises, which ends up promoting the company 's

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