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A Rhetorical Analysis Of Olympic Advertising

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The instant you look at something or observe it you react to it. Consciously or subconsciously you always react. It is human nature to do so. It is for this reason advertisement is a multimillion dollar industry that will never go away. The opportunity to invade your life is a constant thought to advertisement and marketing companies, so it comes to no surprise that the 2016 Olympic games would be riddled with advertisements. Capturing the compelling stories of an athlete fuel advertisement companies for months, even years after the Olympics. The attached advertisement I found exemplifies Olympic marketing perfectly. The advertisement in question attempts to get you, the consumer, to buy or drink milk. Going even further the advertisement attracts …show more content…
The ethos of this advertisement is convincing in many ways. One is the clever use of an Olympians success and struggle to achieve his goals. The advertisement also adds a wealth of credibility by using the Olympics as a sponsor. The world often looks forward to the Olympics to show unity and peace and the advertisement capitalizes on this by its association with the Olympics. The advertisement clearly is meant for Americans and to appeal to Americans but it also speaks to the American dream of being successful. The struggle of the Olympian Danell Leyva and the obstacles that he needed to overcome to be a 2-time silver medalist also speaks strongly to the credibility of the …show more content…
The advertisement accomplishes these by the stoic look on Danell Leyva’s face he also has a sense of calm and relief and possibly a bit of sadness due to only getting silver. His pursed lips seem to be keeping him from saying something or expressing an emotion. Even the way he is looking away from his medal seem to suggest some sort of distain. Danell’s eyes express hope and joy by the way his eye look up and to the right. Danel’s eyes are also watery as if holding tears possibly of joy, sadness, and

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