Advertisement Analysis: Turtle Shirt And Saturday Night Live

For our project, my group decided to create a series of advertisements to go along with a fake product called “Turtle Shirt” shown on the popular television show, Saturday Night Live. We created two advertisements through Photoshop that were made to be shown across multiple social media platforms and displayed on billboards throughout larger cities, such as Los Angeles and New York City. Our target demographic is mainly men who have continuous awkward situations within their daily lives. The advertisements were created using a bright green color, representing a turtle, but also to catch the viewer’s eye. Since this was not a serious product, we wanted to promote it in a humorous and enticing way. One of the advertisements shown had displayed reviews from past customers, such as Ed Sheeran and Professor Stephen Mandiberg. This was done to help interpolate the audience we were presenting to, which was …show more content…
I wish our group had more time to plan everything out, rather than rushing to finish everything within a two week time period. Our group did not work together as well as I had hoped for. I came up with the idea and also spent a lot of time photoshopping each of the pictures for our project. I feel as though if I did not come up with the idea or begin to work on the project, my group would have been lost. Also, two of my group members barely showed up to class, which resulted in them not knowing what was going on. My group did not do much of anything else to contribute to this project. To be fair, they did not know how to Photoshop at all. But, I wish they shared more of their ideas and gave valuable feedback. There was a serious lack of communication between all the group members. Overall, I am satisfied with the end result for the amount of time we did have for this project. Our advertisements looked legitimate as if they could be displayed on billboards and social media, which is what I had hoped for the end