The advertisement for 7up, distributed in the 1950’s or 60’s, radiates merriment. A photograph, displaying a happy family at Christmas, dominates the middle of the ad. Mother, father, sister, brother, grandfather, and grandmother hold bottles of 7up while seated around a toy train set. Above the family Christmas scene, in large font, reads, “The All Family Holiday Drink.” Below the heading, several subheadings describe 7up as “wholesome for everyone,” and if “You like it, it likes you!” To create product familiarity for the consumer, a large sweating bottle of the cold beverage extends the length of the ad. Overall the main purpose of the advertisement is to convince consumers 7up leads to good times. The ad’s use of ethos, emotional appeal,
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After being introduced in October of 1929 and going through a rebrand, 7up became the third best selling soda by the late 1940s (CITATION HERE). Being a familiar and well-liked brand brand by consumers in the 50’s or 60’s, people would be more apt to believing claims from a well-known brand than from a knockoff product. The ad further capitalizes on familiarity by making their logo prominent. The logo creates credibility by associating the ad’s claims with a product people know and love. Color also aids in the ad’s appeal to ethos. The large bottle of 7up dominating the ad is green. Since the mid 1930’s, 7up has been bottled in green bottles, soon becoming a staple of the brand (CITATION HERE). The ad using the actual color of the bottle features the products familiarity, even without reading the …show more content…
For example, the picture of the family Christmas, depicts everyone with a smile on their face and a 7 up in their hand. Although it could be a number of other things making them smile such as, it being Christmas time, grandma and grandpa are visiting, or a shared fondness for small trains, the advertisement points the cause at 7up. A consumer looking at the ad may become jealous and want this same happiness in their living room, and the ad wants consumers to believe 7up is the only answer. Another visual used to convey pathos is the large bottle of 7up. The full size bottle has condensation dripping down the sides, like any cold beverage would. This realistic representation could make any thirsty consumer crave a cold 7up. The ad also appeals to pathos through the many exclamation marks used throughout the ad. Exclamation marks usually signify shouting or strong feeling towards something. The punctuation used can appeal to the consumer’s feeling towards the advertisement and product. So, the ad using exclamation points at the end of the heading and all the subheadings emit a sense of excitement and a more powerful voice. Instead of the ad whispering, “You should buy this.” it shouts in excitement “YOU SHOULD BUY THIS!” The ad also appeals to pathos through text. The subheading below the heading reads “So pure...So good… So wholesome for everyone!” The text states that 7up is for everyone, but the use of “good”, “pure”, and
After being introduced in October of 1929 and going through a rebrand, 7up became the third best selling soda by the late 1940s (CITATION HERE). Being a familiar and well-liked brand brand by consumers in the 50’s or 60’s, people would be more apt to believing claims from a well-known brand than from a knockoff product. The ad further capitalizes on familiarity by making their logo prominent. The logo creates credibility by associating the ad’s claims with a product people know and love. Color also aids in the ad’s appeal to ethos. The large bottle of 7up dominating the ad is green. Since the mid 1930’s, 7up has been bottled in green bottles, soon becoming a staple of the brand (CITATION HERE). The ad using the actual color of the bottle features the products familiarity, even without reading the …show more content…
For example, the picture of the family Christmas, depicts everyone with a smile on their face and a 7 up in their hand. Although it could be a number of other things making them smile such as, it being Christmas time, grandma and grandpa are visiting, or a shared fondness for small trains, the advertisement points the cause at 7up. A consumer looking at the ad may become jealous and want this same happiness in their living room, and the ad wants consumers to believe 7up is the only answer. Another visual used to convey pathos is the large bottle of 7up. The full size bottle has condensation dripping down the sides, like any cold beverage would. This realistic representation could make any thirsty consumer crave a cold 7up. The ad also appeals to pathos through the many exclamation marks used throughout the ad. Exclamation marks usually signify shouting or strong feeling towards something. The punctuation used can appeal to the consumer’s feeling towards the advertisement and product. So, the ad using exclamation points at the end of the heading and all the subheadings emit a sense of excitement and a more powerful voice. Instead of the ad whispering, “You should buy this.” it shouts in excitement “YOU SHOULD BUY THIS!” The ad also appeals to pathos through text. The subheading below the heading reads “So pure...So good… So wholesome for everyone!” The text states that 7up is for everyone, but the use of “good”, “pure”, and