Many different criteria should be considered when analyzing an advertisement. For starters, it is important to identify purpose. What is this ad trying to sell me? The natural response to this question would be whatever the product is, but ad analysis goes so much deeper than that. Trying to dissect a person or company’s thinking processes is no easy task. It is because of this that critical, as well as creative, thinking is essential in dialing up a plausible explanation for specific advertisements. Olay body wash is one example where the advertisement company draws the buyer in using exciting text and effects, but putting a naked model front and center implies a sexual level which can be analyzed further. A beautiful young lady stands
…show more content…
It is fitting for this ad to be featured in Shape because it is a fitness magazine. People who workout need a reliable body wash to help them freshen up after getting a sweat on. Anybody that washes themselves frequently could be considered the target audience for the ad, but especially those who live active lifestyles. The audience for this ad could also be narrowed down specifically to women because of the bottle’s feminine display. Exploiting the values and interests of buyer is a key ingredient to success in the advertising industry, and the value living a clean lifestyle is exploited in this ad. If you wish to stay true to your values of being clean, cleanse yourself with …show more content…
Sex is an exciting topic, which is why advertisement firms enjoy luring in customers with its deception. It is a little interesting that Olay chose an attractive and naked female model to help sell a product intended for women since these images typically appeal more to men. The one explanation that I can think of for this would be appearance. When a woman looks at this ad, she sees a beautiful model using the Olay body wash. This might make her think that buying the body wash will help her be more like the model. Self-esteem plays its own role in the world of ad analysis. If a product advertisement makes someone feel better about themselves, they a more inclined to buy whatever that product is. It is without argument that this ad is selling more than just body
It is fitting for this ad to be featured in Shape because it is a fitness magazine. People who workout need a reliable body wash to help them freshen up after getting a sweat on. Anybody that washes themselves frequently could be considered the target audience for the ad, but especially those who live active lifestyles. The audience for this ad could also be narrowed down specifically to women because of the bottle’s feminine display. Exploiting the values and interests of buyer is a key ingredient to success in the advertising industry, and the value living a clean lifestyle is exploited in this ad. If you wish to stay true to your values of being clean, cleanse yourself with …show more content…
Sex is an exciting topic, which is why advertisement firms enjoy luring in customers with its deception. It is a little interesting that Olay chose an attractive and naked female model to help sell a product intended for women since these images typically appeal more to men. The one explanation that I can think of for this would be appearance. When a woman looks at this ad, she sees a beautiful model using the Olay body wash. This might make her think that buying the body wash will help her be more like the model. Self-esteem plays its own role in the world of ad analysis. If a product advertisement makes someone feel better about themselves, they a more inclined to buy whatever that product is. It is without argument that this ad is selling more than just body