Advertisement Analysis: Dettol Hand Sanitizer Dettol is a company dedicated to health and hygiene (Reckitt Benckiser Group). One of their products that helps promote this is their hand sanitizer. Through communication, this company has designed an advertisement for this product in order to persuade people to buy their product and use it, as shown in figure 1 on the right. There are many facets to the communication act, and this advertisement by Dettol encompasses many of them, both verbal and nonverbal. The purpose of this advertisement is to utilize verbal and nonverbal communication simultaneously in order to convince consumers to purchase their product by using a primary message that the world is filled with germs, and that their product
…show more content…
The message portion of communication includes three parts, the primary message, the auxiliary message, and the secondary message (Bruenger, “Communication Models”). Many acts of communication have a mixture of these combinations of messages, and may have more than one of each. A primary message is the message the person who is communicating intends to send. It is the point you want your audience to take away from your act of communication (Bruenger, “Listening and Messages”). An auxiliary message is the smaller messages that form the primary message (Bruenger, “Listening and Messages”). Lastly, secondary message are the unintentional messages you send, these can either help or contradict your main point (Bruenger, “Listening and Messages”). The next component of communication, the sender and the receiver, includes the acts of encoding and decoding. Decoding is the act of interpreting the message, and this is done by the receiver. Encoding is done by the sender, and it is when the person creates the message to be sent (Bruenger, “Communication …show more content…
The auxiliary messages that form this primary message are the details of the advertisement. For example, small visual aspects add to how filthy the consumer is supposed to imagine that bus. The hand in front of hers has a bandage, which plants more ideas that the person before might have germs they need to stay away from. Even the bag left on the seat behind her may add to this idea. These messages together are supposed to allow the reader to decode that they will be clean if they use this
The message portion of communication includes three parts, the primary message, the auxiliary message, and the secondary message (Bruenger, “Communication Models”). Many acts of communication have a mixture of these combinations of messages, and may have more than one of each. A primary message is the message the person who is communicating intends to send. It is the point you want your audience to take away from your act of communication (Bruenger, “Listening and Messages”). An auxiliary message is the smaller messages that form the primary message (Bruenger, “Listening and Messages”). Lastly, secondary message are the unintentional messages you send, these can either help or contradict your main point (Bruenger, “Listening and Messages”). The next component of communication, the sender and the receiver, includes the acts of encoding and decoding. Decoding is the act of interpreting the message, and this is done by the receiver. Encoding is done by the sender, and it is when the person creates the message to be sent (Bruenger, “Communication …show more content…
The auxiliary messages that form this primary message are the details of the advertisement. For example, small visual aspects add to how filthy the consumer is supposed to imagine that bus. The hand in front of hers has a bandage, which plants more ideas that the person before might have germs they need to stay away from. Even the bag left on the seat behind her may add to this idea. These messages together are supposed to allow the reader to decode that they will be clean if they use this