ADVERSTISEMENT ANALYSIS
The advertisement, for Cannery Row, shows three children playing with each other with a ball near them. The background of the advertisement is situated in very tranquil marine environment. There is a translucent picture of a woman with a cup of coffee relaxing while she watches over her children with a sense of content and delight. There are two text boxes one placed on top right corner, which says “Cannery Row. Stay here. Play here.” and one at the bottom of the advertisement is a dark blue box with text reading, “When was the last time you had time to just watch your kids play? Come to think of it, when was the last time you joined them.”
The main purpose of this advertisement is to persuade people to come to Cannery Row, which is a very famous holiday destination in Monterey, California, the most admired vacation destination on California's Central Coast.
The advertisement also tries to promote Cannery Row’s tourism.
The beach environment in the advertisement shows that Cannery Row has serene …show more content…
It uses pathos that evokes an emotional response in the mothers. This advertisement relies on the mother’s emotional to connection with her children. The advertisement also implies to stay right near by the beach and enjoy the beautiful scenery. This advertisement is meant for upper-class families who have the money to spend on such expensive beach vacations. Also the advertisement shows that to escape the busy city lives, to refresh, to reconnect with your family, and to forget all about your stresses, tensions and pressures, Cannery Row is the best place to come to. This advertisement plays to the family desire of exclusivity because there are no people in the image unlike most holiday destinations that have lots of crowd where people don’t get more time alone. By using the exclusivity feature the advertisement would successfully persuade people to come and spend their vacation at Cannery
The advertisement, for Cannery Row, shows three children playing with each other with a ball near them. The background of the advertisement is situated in very tranquil marine environment. There is a translucent picture of a woman with a cup of coffee relaxing while she watches over her children with a sense of content and delight. There are two text boxes one placed on top right corner, which says “Cannery Row. Stay here. Play here.” and one at the bottom of the advertisement is a dark blue box with text reading, “When was the last time you had time to just watch your kids play? Come to think of it, when was the last time you joined them.”
The main purpose of this advertisement is to persuade people to come to Cannery Row, which is a very famous holiday destination in Monterey, California, the most admired vacation destination on California's Central Coast.
The advertisement also tries to promote Cannery Row’s tourism.
The beach environment in the advertisement shows that Cannery Row has serene …show more content…
It uses pathos that evokes an emotional response in the mothers. This advertisement relies on the mother’s emotional to connection with her children. The advertisement also implies to stay right near by the beach and enjoy the beautiful scenery. This advertisement is meant for upper-class families who have the money to spend on such expensive beach vacations. Also the advertisement shows that to escape the busy city lives, to refresh, to reconnect with your family, and to forget all about your stresses, tensions and pressures, Cannery Row is the best place to come to. This advertisement plays to the family desire of exclusivity because there are no people in the image unlike most holiday destinations that have lots of crowd where people don’t get more time alone. By using the exclusivity feature the advertisement would successfully persuade people to come and spend their vacation at Cannery