Advertisement Analysis: Jell-O Advertising

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Saleswomen Jell-O there! The American company Kraft Foods has a product that morphs and shapes into anything possible called Jell-O. Just like how in Food Inc., the meat industry is controlled by just a few companies, Kraft Foods also owns the brands Oscar Mayer, Philadelphia, Planters, Lunchables, and many others. This brand has been around since 1897 ("About Us."). An advertisement was released in the 80’s exhibiting the Jell-O product called “Pudding Pops” in chocolate flavor. The advertisement has a picture of a woman gesturing a secret in the background, only showing from her nose to her collar bones. She appears to be from the 80’s with the short hairstyle and pearls. The woman seems to be very feminine with her style, the pink strap, …show more content…
Research showed in “Ecological Contingency in in Women’s Calories Regulation” showed that with promotion of body types such as fashion models increased dieting and disordered eating in women. The pathos in the Jell-O advertisement causes their targeted audiences which are women to feel like they have to conform to society and culture’s idea of being “ideal”. It showed that regions who advocate thin females over larger females have more body dissatisfaction and dieting (Ecological..). With societies that favor a small frame, this product would be appealing to their diet, therefore making a …show more content…
In this society food are commonly categorized to correspond with caloric value. It is perceived that high calorie food have an effect of heavy weight gain while low calorie food is perceived to have a low weight gain. This can relate back to how the consumer may want to appeal to society. But also, the choice that the consumer may go for in the grocery store can depend on the health value of the product. In this society, unhealthy food can be viewed as pastries, fast foods, and other manufactured products. While healthy foods can be viewed as fruits and vegetables. So the information in the Jell-O advertisement about the comparison of the pudding pops with apples and bananas may favor to shoppers prefers “healthy” foods. Just like in the documentary “Food Inc.”, there are families who struggle to afford natural foods that have a higher nutrient value which are suitable for people who has health conditions such as diabetes. But manufactured goods are more affordable which most shoppers reach for instead. Society’s image of health value may become obstructed by the economy which can lead to low nutrient

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