This in turn relates to how the Band Aid Brand advertises their Band-Aid Brand Plus Antibiotic product. The makers of the advertisement structure the ad strategically showing a young boy going down the slide, and then showing the overall product at the bottom of slide along with text. As a result of this, the makers of this ad hope that the eyes of plain folks read further, specifically those with children. Advertisers do this on purpose because they know that children are unaware of the effects of a wound being exposed, therefore they have the boy consume most of the advertisement with dirt on his hand and a bandage above. Additionally, the advertisement uses words such as, “simple” “convenient” and ”faster” throughout the text to describe
