Advertisement Analysis: An Analysis Of America's Obesity Problem

1996 Words 8 Pages
America’s Obesity Problem When I was an eighth grader I became overweight. I was five feet and four inches and weighed 178 pounds. It was ideal to treat myself to McDonalds because the dollar menus were reasonably priced. The McDonalds that I ordered from was crowded and lively with the booths filled with people enjoying burgers, fries, sodas, ice cream, and dollar apple pies. My typical snack would be the McChicken with a small fries, and if I was in the mood, I would treat myself to a soda as well. I could not look in the mirror and see myself as chubby because I was not ordering the enormous combo meals like the skinny and healthy actors in the McDonalds commercials. When I attended high school, McDonalds was no longer an option, …show more content…
The advertisement uses pathetic appeal within the two largest elements, the picture of the lunch box and the print "Cheer up your lunch" (Nabisco). Clever businessmen are trained to use marketing tactics to attract buyers. Adults are always reminiscing carefree and lighthearted times of youth, so the slogan and the lunch box are great reminders of childhoods. Children who view this advertisement will also become interested in Oreo because of the grinning smile on the lunchbox. Because Oreos have been around for over a hundred years, the marketers who create advertisements have taken advantage of Oreo’s seniority in the food business in sending the message that Oreo as a friend that has always been there to save our unappetizing lunches. Also, the advertisement consists of logical appeal because of the phrase "Two biscuit snack pack. Ideal for lunchboxes" (Nabisco). The people in charge of the advertisement know that parents are constantly busy with their daily schedules, so the advertisement basically claims that it will make parents ' lives easier because anyone can grab a pack of Oreos and toss them in their child 's lunchbox. The juxtaposition of the scrumptious chocolate vanilla creamed cookie and the joyful lunchbox make Oreos extremely tempting to purchase. By glancing at the advertisement, …show more content…
In a study by Amy Bernhardt, who has a Master of Education and specializes in research and leadership education, the United States’ “quick service restaurant (QSR) chains reported to the Federal Trade Commission (FTC) that they spent $161 million marketing to 2-11 year olds (56% on television advertising)” (1) in 2006. About 46% of that money “went to cross promotions to tie their meals to movies, television shows, and animated characters” (Bernhardt 1). The QSR also spent an additional “$360 million … on the toy premiums themselves” (Bernhardt 1). This type of advertising is threatening to children’s health because the study found that “associating food with animated characters enhances a child’s perceived food taste and preference,” (Bernhardt 1) and “fast food advertising is associated with higher fast food consumption in children” (Bernhardt 1). Children in America are highly susceptible to the chances of becoming obese due to the high volume of advertisements. They are trapped between the battle of companies who are engrossed in increasing the sales and

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