Adventure Time is a cartoon series, currently airing on Cartoon Network, consisting of eleven-minute-long episodes that follow the adventures of a human boy Finn and his magical dog friend Jake. The series started airing in 2010 and is currently on its seventh season. Adventure Time, although originally created for kids, has gained audiences from all walks of life and that is in no small part due to the show’s effective use of different media platforms. Adventure Time engages with all kinds of audiences due to its universal subjects; talks of heroism, friendship and death. The cartoon approaches these subjects in a manner that gives a little something to everyone and it manages to pack a lot of emotions to the short episodes. Media convergence
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There is an Adventure Time Wiki that contains 2,665 articles as of April 2016. The fandom treats this as a credible source for their Adventure Time enquiries and when it comes to media convergence this portrays Henry Jenkins’ idea that “because there is more information on any given topic than anyone can store in our head, there is an added incentive for us to talk among ourselves about the media we consume” (2006: 3). The user generated content ties in heavily with the Adventure Time canon, but as with fanworks, it also derails off the tracks and creates alternative universes for the characters. The viewers of Adventure Time are encouraged to engage with different medias and to contribute to the fandom by having a storyline where one of the characters is shown to partake in creating “fanfiction”. The large amounts of fan-generated content speak of a big fandom, something that is evident at the large fan gatherings, like Comic Con in San Diego, where fans dress up as their favourite characters and they have chances to see the cast and crew of Adventure Time on panels. Adventure Time engages with its viewers through different kind of competitions, the most current example being McDonald UK’s collaboration with Adventure Time where the competitors are asked to submit their own content in order to win Adventure Time related
There is an Adventure Time Wiki that contains 2,665 articles as of April 2016. The fandom treats this as a credible source for their Adventure Time enquiries and when it comes to media convergence this portrays Henry Jenkins’ idea that “because there is more information on any given topic than anyone can store in our head, there is an added incentive for us to talk among ourselves about the media we consume” (2006: 3). The user generated content ties in heavily with the Adventure Time canon, but as with fanworks, it also derails off the tracks and creates alternative universes for the characters. The viewers of Adventure Time are encouraged to engage with different medias and to contribute to the fandom by having a storyline where one of the characters is shown to partake in creating “fanfiction”. The large amounts of fan-generated content speak of a big fandom, something that is evident at the large fan gatherings, like Comic Con in San Diego, where fans dress up as their favourite characters and they have chances to see the cast and crew of Adventure Time on panels. Adventure Time engages with its viewers through different kind of competitions, the most current example being McDonald UK’s collaboration with Adventure Time where the competitors are asked to submit their own content in order to win Adventure Time related