First, it capitalized on the public’s desire for adventure by being advertised as a mysterious site. It was actually the public’s response to Bingham’s comments on Machu Picchu that helped him decide to pursue that single location so heartedly. Second, Bingham was a photography enthusiast and wrote to George Eastman of the Kodak Company to donate folding pocket cameras for the expedition. With Kodak 3A Specials in hand, over 12,000 photographs were taken on the 1911 expedition, including some of Machu Picchu (Balm 9). These photographs allowed people back at home to see these mystic locations for themselves. After reading Bingham’s observations and viewing his photographs, National Geographic approached him to help fund future Machu Picchu expeditions (9). Because of their funding, Bingham continued to publish his expeditions in several National Geographic publications distributed to geography enthusiasts throughout the
First, it capitalized on the public’s desire for adventure by being advertised as a mysterious site. It was actually the public’s response to Bingham’s comments on Machu Picchu that helped him decide to pursue that single location so heartedly. Second, Bingham was a photography enthusiast and wrote to George Eastman of the Kodak Company to donate folding pocket cameras for the expedition. With Kodak 3A Specials in hand, over 12,000 photographs were taken on the 1911 expedition, including some of Machu Picchu (Balm 9). These photographs allowed people back at home to see these mystic locations for themselves. After reading Bingham’s observations and viewing his photographs, National Geographic approached him to help fund future Machu Picchu expeditions (9). Because of their funding, Bingham continued to publish his expeditions in several National Geographic publications distributed to geography enthusiasts throughout the