Next, one of the tools that used by Volkswagen is guerilla marketing which focus on low-cost unconventional tactics to maximize the results. (www.creativeguerillamarketing.com)Volkswagen used this strategy not only to promote their products but also to increase the popularity of their company. Volkswagen came out of a new campaign to encourage people to try the ‘Fast Lane’. (www.creativeguerillamarketing.com) The marketing team built a fast lane, an actual racetrack at the Alexanderplatz subway station. (www.topspeed.com) The fast lane was actually a slide which building on stairs of the subway station to let people to slide down to the subway station. According to Volkswagen, there are two ways of doing things, which are you can be on the normal side or the fun side, in the middle lane or the fast lane. (www.tag8.co.za.com)
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(www.digitalbuzzblog.com)This campaign was done successfully as they grabbed the attention from the audience successfully. Besides of encouraging people to drive safety, Volkswagen company also promoting their cars, as the purpose of this advertisement is to let people knows that drive safely by driving
(www.digitalbuzzblog.com)This campaign was done successfully as they grabbed the attention from the audience successfully. Besides of encouraging people to drive safety, Volkswagen company also promoting their cars, as the purpose of this advertisement is to let people knows that drive safely by driving