Social media makes it possible for companies to get close to the consumers and listen to their conversations. Companies can be a part of the storytelling that happens between the consumers in daily life. Therefore, the brand has an opportunity to become a cultural brand, thereby descending the identity of a product or a company and take on the subcultures reflecting the identity of consumers. Myths represent the common stories binding the community to the brand.
Some very clear opportunities the social media offers to the markers are:
• Marketing
• Public relations
• Advertising
• Retail
• Customer service
Marketing
The aim of the company’s in general hover around marketing for their foray into social media. Some do it as a real effort to …show more content…
For advertisers, the promise of social media has always been clear: potential to reach large masses of people efficiently. The key to this is not having a large follower base but actively engaging with existing and prospective customers so that mere awareness is converted into likeliness and ultimately purchase which of course is the objective of any advertisement. So while this is a new form of advertising, it still has all the basic rules of advertising. Finding the right balance between telling people about your offerings and still engaging in conversations is still the …show more content…
In fact facebook has launched a dedicated application for customer complaint feedback known as user Voice. It allows users to enter suggestions and vote up the best ideas. By focusing users on submitting actionable feedback instead of just their opinions, User Voice allows companies and organizations to collect valuable data on what their customers want. User Voice also released a version of its service which can be embedded into iPhone applications as part of the strategy to reduce friction in the feedback process across platforms. Portals like cleartrip.com are using facebook and twitter to respond to customer complaints and are earning praise for it as well. The TAT of the companies using social media has reduced by days and not even by hours thus increasing customer satisfaction
Some very clear opportunities the social media offers to the markers are:
• Marketing
• Public relations
• Advertising
• Retail
• Customer service
Marketing
The aim of the company’s in general hover around marketing for their foray into social media. Some do it as a real effort to …show more content…
For advertisers, the promise of social media has always been clear: potential to reach large masses of people efficiently. The key to this is not having a large follower base but actively engaging with existing and prospective customers so that mere awareness is converted into likeliness and ultimately purchase which of course is the objective of any advertisement. So while this is a new form of advertising, it still has all the basic rules of advertising. Finding the right balance between telling people about your offerings and still engaging in conversations is still the …show more content…
In fact facebook has launched a dedicated application for customer complaint feedback known as user Voice. It allows users to enter suggestions and vote up the best ideas. By focusing users on submitting actionable feedback instead of just their opinions, User Voice allows companies and organizations to collect valuable data on what their customers want. User Voice also released a version of its service which can be embedded into iPhone applications as part of the strategy to reduce friction in the feedback process across platforms. Portals like cleartrip.com are using facebook and twitter to respond to customer complaints and are earning praise for it as well. The TAT of the companies using social media has reduced by days and not even by hours thus increasing customer satisfaction