What is Pay-Per-Click marketing?
PPC or pay-per-click is also known as ‘paid search’ marketing. In this form of digital advertising, you pay the fees to the publisher only when a user clicks your advert. Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the right time.
Although many platforms like Bing, Facebook, YouTube, etc. give the facility of hosting a PPC campaign, Google AdWords is the most popular one. The first step is to define the budget for a dental PPC campaign and place a bid. If your PPC …show more content…
If you miss five new patients in a year, it can cost your practice $9,790. You don’t want to lose a single chance to reach out to your potential customers and convert the lead to sales. PPC marketing can help you achieve your targets.
Why should you start a PPC campaign?
It gives fast results.
If you have started a new dental practice, then PPC advertising is the best marketing strategy for you. SEO campaigns are an essential part of dental marketing. Nevertheless, it takes time to make your website visible in the organic search results. However, the ROI with a PPC campaign is instant. It can drive targeted traffic to your website on the same day you start a campaign.
You pay for what you get.
The traditional forms of advertisements like print media, television, radio, etc. don’t guarantee a return on marketing investment (ROMI). In PPC marketing, you pay only when a prospect clicks your ad. Thus, a properly designed and well-managed PPC campaign is a smart investment.
You can modify the attributes of a campaign and analyze the …show more content…
A strong PPC ad improves the visibility of your brand and helps in creating brand awareness by complementing the SEO campaign. PPC ads on social media give you the most for your money. While you are reading this, a prospect may be searching for a dental practitioner by typing the keyword ‘dentist’ in Google search. The top listings in the search results are always the paid ads or the PPC adverts. You can make your brand stand out from your competitors’ with a PPC campaign.
What are the key points to consider before starting a dental PPC campaign?
A successful PPC campaign needs successful keywords. It is important to research the keywords before starting a campaign. You don’t want to waste your advertising dollars driving traffic to your website that will not convert into sales. You should choose relevant keywords that give a high click-through rate. The keywords should always match the services you offer.
When a lead reaches your landing page, it should convert to a sale. The landing page should have high-quality, relevant content.