Advantages Of Paid Media Vs. Owned Media

Paid Media v.s Owned Media

With many things in life, you can earn your own way or pay your own way. Your marketing media channels are no different.
Many will debate the advantages of Owned media vs. Paid media but the fact is that both are terrific ways of marketing your business, and each has its own place. Let's look at the differences and benefits of both.
Simply put, Paid media is attention brought to your business, products or services directly through advertising that you paid for. Examples of paid media include more traditional advertising such as television or radio commercials, signage and sponsorships. It also includes digital advertising such as display or banner ads and pay-per-click advertising (like Google AdWords).

Meanwhile , Owned media is what your business or company actually owns. This includes content on your website and social media channels. With more owned media, you have more opportunities to establish online brand awareness. The Benefits With Paid media, you can control the message being delivered at all times. So that means you can choose what goes on the display ad. The advantage of a paid media is that you can reach a bigger audience and narrow focus. Also one thing you can …show more content…
Facebook, Twitter, and LinkedIn are your landlords and you just lease the space. It's true that you own your accounts and profiles. That's like having your name on the mailbox. But as your landlord, they can enter your apartment at will, renovate the building whenever they like - and keep the profits resulting from improvements you make to the property.There are many advantages to leasing a property. But don't confuse the rights of a renter with the freedom of an owner. Third-party social media platforms are a combination of paid and earned,not owned. Social media is an owned media strategy for the social networks themselves, but not for