• Promotion Strategies
Singapore’s stressful working environment and fast living speed result in limited leisure time for Singaporeans to enjoy outside work or at home on the weekdays. In this case, mass media such as TV or radio may not perfectly match the target market. For a better market penetration, Kungfu should focus on specialized marketing channels instead of the traditional approaches.
Website or email advertising
Based on the uniqueness of the Singaporean market, Kungfu could send weekly emails and website ads for various advertising promotion. Set up membership privileges to boost the influence. For example, a new coding system can be input in the individual packaging, customers who buy our product could use the unique code to …show more content…
Since office buildings gathered most of Kungfu’s target market populatin, both
S$ = Singaporean Dollar. Current exchange rate is 1$ (U.S.) = 1.30964 S$ (Singapore) physical products and various pamphlet/brochure ads could be placed to blast Kungfu way of healthy eating. Plus, accessible TVs in building elevators could also be a suitable place for Kungfu’s advertising …show more content…
Related monitoring system need to be established for Kungfu’s marketing strategies. Furthermore, counter fees could be charged as supermarket’s way of differentiate different products, these expenditure should count into the financial forecasting to better understand the market condition.
• Foreign exchange
Customers tend to have a variety of choices when it comes to the price-sensitive food market. However, price setting of international products can be related to not only material cost, but other financial aspects internationally, such as foreign exchange rate. Therefore, it is better for the company to prepare for the fluctuation of currency exchange to cope with any financial
Singapore’s stressful working environment and fast living speed result in limited leisure time for Singaporeans to enjoy outside work or at home on the weekdays. In this case, mass media such as TV or radio may not perfectly match the target market. For a better market penetration, Kungfu should focus on specialized marketing channels instead of the traditional approaches.
Website or email advertising
Based on the uniqueness of the Singaporean market, Kungfu could send weekly emails and website ads for various advertising promotion. Set up membership privileges to boost the influence. For example, a new coding system can be input in the individual packaging, customers who buy our product could use the unique code to …show more content…
Since office buildings gathered most of Kungfu’s target market populatin, both
S$ = Singaporean Dollar. Current exchange rate is 1$ (U.S.) = 1.30964 S$ (Singapore) physical products and various pamphlet/brochure ads could be placed to blast Kungfu way of healthy eating. Plus, accessible TVs in building elevators could also be a suitable place for Kungfu’s advertising …show more content…
Related monitoring system need to be established for Kungfu’s marketing strategies. Furthermore, counter fees could be charged as supermarket’s way of differentiate different products, these expenditure should count into the financial forecasting to better understand the market condition.
• Foreign exchange
Customers tend to have a variety of choices when it comes to the price-sensitive food market. However, price setting of international products can be related to not only material cost, but other financial aspects internationally, such as foreign exchange rate. Therefore, it is better for the company to prepare for the fluctuation of currency exchange to cope with any financial