1. Introduction
In a global scale, the importance and awareness of diverse workforce has been increasing rapidly and this can be assumed as complex issue for organizations to be managed. Managing diversity employee becomes one of the major challenges for modern corporate leaders, human resource managers and management consultants as a result of booming diverse in a global context. Diverse workforce means merging and surrounding of workers with different demographics, racial and ethnics, physical and mentally disabled, education, background, sexual orientation, and more within an organization. In past decades, diversity in workplace was more concern with fairness and equal opportunity for all regardless of all demographic and aspects but …show more content…
It leads to creating advanced competitive inside the firms and enhancing productivity to their companies. Diverse workforce in an organizations can bring greater success in marketing to foreign and domestic minority communities as they know the ways to market and sell the products and services to different consumers because they are part of them (e.g. Africans know their preference colors, tastes and odors for different products). This can be directly effective in marketing in which major duty of marketing managers is to understand the customers’ preferences. Additionally, diversity can help the businesses to expend market share and market in order to enter the international markets (Cascio, …show more content…
Popular Xerox discrimination of black workers by displaying racist symbols at work facilities) (Barak, 2005). Discrimination in workplace is a very serious issue because it leads to dis-uniformity within the business that can even bring down the whole organization. Additionally, prejudice and unfair treatments based on gender, ethnic and personal are major factors, which can lower down the productivity of the firms. Taking that an example, sexism may occur in jobs like engineering based on the physical and psychological
In a global scale, the importance and awareness of diverse workforce has been increasing rapidly and this can be assumed as complex issue for organizations to be managed. Managing diversity employee becomes one of the major challenges for modern corporate leaders, human resource managers and management consultants as a result of booming diverse in a global context. Diverse workforce means merging and surrounding of workers with different demographics, racial and ethnics, physical and mentally disabled, education, background, sexual orientation, and more within an organization. In past decades, diversity in workplace was more concern with fairness and equal opportunity for all regardless of all demographic and aspects but …show more content…
It leads to creating advanced competitive inside the firms and enhancing productivity to their companies. Diverse workforce in an organizations can bring greater success in marketing to foreign and domestic minority communities as they know the ways to market and sell the products and services to different consumers because they are part of them (e.g. Africans know their preference colors, tastes and odors for different products). This can be directly effective in marketing in which major duty of marketing managers is to understand the customers’ preferences. Additionally, diversity can help the businesses to expend market share and market in order to enter the international markets (Cascio, …show more content…
Popular Xerox discrimination of black workers by displaying racist symbols at work facilities) (Barak, 2005). Discrimination in workplace is a very serious issue because it leads to dis-uniformity within the business that can even bring down the whole organization. Additionally, prejudice and unfair treatments based on gender, ethnic and personal are major factors, which can lower down the productivity of the firms. Taking that an example, sexism may occur in jobs like engineering based on the physical and psychological