Benefits Of Celebrity Endorsements

Good Essays
Social media platforms have a lot of features when it comes to posting content online. The biggest feature that they have is the feedback system that’s put in place, which businesses can benefit a lot from. This can save businesses a lot of time and money from this as they wouldn’t need to do as much research in improving their product as they would receive all the feedback they would need from their target market through social media. The quick and appropriate responses can help strengthen their brand, improve their reputation and reinforce their credibility with existing and new customers.
Customer service
Social Customer service is providing responses to customers online through social media platforms. This could be done over Facebook and
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The main benefit of celebrity endorsement is that the product can be linked to the celebrity’s skills. This benefits the company because if the product is linked to someone of a high famous background, then the product linked to them is perceived to be high quality.
Another benefit of businesses using celebrity endorsement is that businesses can build brand equity. A really good example of this is when the Nike decided to go into partnership is the famous basketballer, Michael Jordan. Nike has sponsored basketballers such as Michael Jordan in order to advertise their athletic shoes. As their target audience would be upcoming basket ballers that have been inspired by famous basket ballers, Michael Jordan would be a suitable celebrity to endorse their products with. The Nike-Jordan partnership has now blossomed into its own multibillion dollar company called Air
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Engaging audiences
Once a business selects which social media platform that they will promote and advertise their products and services on, they will need to find a way to engage their audience. Engaging audience is when businesses try and interact with their customers through a numerous amount different ways.
One way a business engages their audience is by using the very common feature on almost all the main social media platforms, Hashtags. This is a great way for the audience to interact and get involved in content and campaigns that have been posted by a business on social media. Businesses see this feature as a way to link posts to their marketing media campaigns, as this allows them to sort out their posts instead of just having them all over the social media platform. The hashtag gives consumers a direct link to a page of other posts also under the same hashtag. This is an effective way to increase traffic to their page or to spread word around the new product or brand.
As you can see, Netflix have used hashtags to increase awareness for the new series that they have released. In order for them to promote the show, they have used the hashtag

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