1.1 Identify and Explanation : Know yourself and your enemy when engage in a battle, you will get a victory. From the Sun Zi Art of War, Sun Wu said that: “never said will surely win If you just understand about yourself only, you still have 50:50 to win or lose But if you don’t understand yourself and your enemy, you will defeat by your enemy easily.”. From the dialog, we can explain that, we will never 100% win our competitor, but we still have 50% chances to win our competitor in market. In the other hand, If we don’t know anything to our competitors in the market. Then we will face failure and the most important is lost to our competitors.
1.2 Company background / Operation As we know, TaoBao are founded by Alibaba in the May …show more content…
The first advantages for Taobao of Taobao can know about their competitor’s ability, then take out any needed action to against their competitor at any time. For example, when eBay first time started their operations in China.Jack Ma knew that, in the future ,eBay will come in their direction, after onward,Jack Ma was brought out some business strategy to hold their business customer. So that, Taobao was won ,their competitor eBay because Ebay did not have the local insight needed to create features, which made the service easier and safer for the Chinese …show more content…
From the Sun Zi Art of War, know about our enemy and know ourselves, we can make any responds at the first time if needed. For example, Jack Ma was playing a business trick which is apply consumer-to-consumer (C2C) public sale site and the purpose is to avoid eBay taking their customer in Taobao.
1.4 Conclusion In conclusion,the theory of Sun Zi Art of War, such as know about our competitor and know about ourselves in the most important role in the market. If we don’t know everything about our competitor, we will lose a lot of business opportunity and loss to our competitor. We must learn this theory and apply it to our daily life, this is because if we apply the theory of Sun Zi Art of War, it will help us a lot and help us while we faced the difficulty .Lastly we can conclude that this theory is ideal for others company to apply in their business operations or