Business Communication Chapter 4 Assignment

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Introduction
In chapter six, of the Business Communication text book, we read about the importance of proofreading documents carefully and observed how errors caused by skipping the proofreading stage of the writing process can cause a detrimental impact on a business along with hardship on individuals effected by careless errors.
This essay will review businesses who have posted prices on their websites incorrectly, impacts from these errors, and how each business handled the situation.
Errors Made and Results Observed
The typographical errors which have occurred with many online retailers including, BestBuy, Amazon, Disney, and United Airlines are that prices were posted incorrectly on their websites. This resulted in an abundance of orders
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They blamed the typo on human error. I believe they handled the situation professionally and ethically. BestBuy notified each individual about the problem and let them know their order was going to be canceled, but in turn, BestBuy offered each individual a $30 coupon to use towards any future purchase with their company. This resolution meant, No money was lost due to the mishap and offering a cash redemption for future purchase will ease customer’s tension about being misled and guide them back to the store to make a future purchase. (Sandoval, CNET)
United Airlines also handled their situation very well. In 2001, after posting an unbelievable rate to fly internationally they again posted ultra-low fares from Chicago to Bombay. The airline claimed it was a decimal placing issue, notifying each customer who was affected, honoring the ultra-low prices. Best form of advertisement is word of mouth and they are keeping those customers happy with their great deals and they will most likely recommend the airline to their friends and collogues and use the airline in the future. (Sandoval, United fliers swoop in after pricing
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In 2000, they listed a 256MB memory module at $34.85 when it’s normally priced at $335. As a result they canceled all the orders, even though many customers had their credit cards charged and confirmed the price with Eggheads customer service department. Egghead failed to notify the customers of the cancelations and did not take ownership of the mishap. A selected few customers were offered a $50 gift card to use for future purchase. But these actions still left many customers who were affected so upset they filed a class action lawsuit which settled at $575,000 because of the appealing. (Wolverton, Shoppers look to fry e-tailer over pricing

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