Advanced Biomedical Devices Case Study Essay

938 Words Apr 15th, 2013 4 Pages
Advanced Biomedical Devices Case Study Global market opportunities will help a firm gain more opportunities, establish factories, enter a collaboration with a foreign partners that will help the firm overall with its goals, and help improve performance. For the case with Advanced Biomedical Devices, ABD, the question was whether the company was ready or not to internationalize it’s company and start exporting its products to foreign locations. Already being successful in the United States, ABD’s top management team decided to strongly commit internationalize and will pursue foreign markets. Although ABD has decided to internationalize, there are still questions to answer about foreign warehousing, international employees training, …show more content…
As for the locations, ABD choosing to export in Europe and potentially emerging markets like China, Mexico, and Russia is a good decision because the population in those locations is great, meaning more opportunities in the healthcare market in those areas for ABD. The timing of choosing to internationalize is also a good decision. After succeeding in the United States, it was time to start internationalizing so that the company can continue grow and gain an even bigger revenue stream. 4. As a member of ABD’s management team, the countries that would be recommended would be the ones with a good economy, a developed healthcare system, and a heavy population. An area that meets these qualifications would be Europe. Europe’s fad with plastic surgeries, the occurrence of injuries, and surgical operations are very similar to the United States, where ABD’s products have been successful. The marketing and the distribution channel in Europe will also be an advantage for ABD because the language barrier isn’t as drastic such locations as China for example. 5. Estimating a firm’s potential sales can refine the analysis and identify the most attractive countries for the firm’s product or service. An approach that ABD could employ to estimate the firm’s sale potential for markets in Europe and other affluent economies is to look at the size and growth rate of the market and trends in the specific industry. If a market is showing growth then that location is a good place to

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