Essay about Advanced Automobile Concepts

1702 Words Dec 18th, 2012 7 Pages
Case 18.4 Advanced Automobile Concepts

Case Objective

This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset.

Answers to Case Questions

1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines.
This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various
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Column Percents Less than High School Comedy Drama Movies/MiniSeries News/Documen tary Reality Science-Fiction Sports Grand Total 13% 8% 6% High School diploma 6% 7% 44% Some college 59% 4% 14% College Degree 7% 50% 9% Post graduate degee 7% 3% 8% Grand Total 19% 16% 20%

7%

5%

7%

11%

43%

10%

42% 15% 9% 100%

13% 16% 8% 100%

3% 6% 7% 100%

4% 5% 16% 100%

8% 11% 19% 100%

14% 11% 11% 100%

Column Percents Under $25K Comedy Drama Movies/Mini-Series News/Documentar y Reality Science-Fiction 14% 11% 18% 6% $25K to 49K 21% 13% 23% 7% $50K to 74K 25% 20% 22% 9% 75K to 125K 18% 23% 15% 17% $125K and more 17% 17% 11% 26% Grand Total 19% 16% 20% 10%

21%

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