Advance Telecom Case Study

Decent Essays
Name of Business: Advance Telecom
Industry: Electronics (Smart phones)
Customer satisfaction can be defined as the level and degree of satisfaction that is provided by the company’s products or services to a customer and is measured by numbers of repeat customers. Customer satisfaction is a marketing term that represents the measure of how the needs and responses are worked together and conveyed to exceed expectations customer desire. Customer satisfaction is a theoretical idea and includes such factors as the quality of the product, the quality of the service, the environment of the area where the product or service is purchased, and the price of the product or service.
Customer satisfaction is very important for the success of business of
…show more content…
Customer satisfaction level will help the management of Advance Telecom to make different changes in different type of business activities such as change in marketing plans, change in price of products etc. Good customer satisfaction will help the Advance Telecom to compete effectively with the competitors. Customer satisfaction will also increase the lifetime value of the customers of Advance Telecom. It can help the Advance Telecom to improve the products offered by the Advance Telecom. Furthermore it can also help the Advance Telecom to customer retention and customer …show more content…
It is true that customer expectation play very important role toward the success of any business. Customer’s expectation can help the Advance Telecom to bring changes in qualities of their product. Furthermore it can also help the company to how the demands of customers are changing with the passage of time, how Advance Telecom can meet those changing needs and demands and what are the hurdles in fulfilling the needs of the customers. So customer’s expectation can give particular targets and particular methods to improve the overall sale and profit margin of Advance Telecom and can ensure the successes for Advance Telecom in future.
Involvement and engagement of employees of different level is one of the important steps for increasing the satisfaction level of the customer. This type of involvement can make the products and services of Advance Telecom more useful, attractive, fast and valuable for al type of customers thus will help the Advance Telecom to improve the customer satisfaction. This will also help in development of customer loyalty because when customers will be satisfied then they will like to repurchase the products of Advance Telecom in future too and thus more and more customers will be back at Advance

Related Documents

  • Decent Essays

    Companies today value the concept of customer loyalty as it helps in meeting various types if business need in a unique way. Customer loyalty is important for achieving success in the business. Organisations emphasise on adopting key characteristics to ensure customer driven services so that they could sustain in the market. Besides maintaining quality of the product, it is also essential for the company to manage customer response and involvement to understand if they were happy with the product or services offered. Loyalty analysis hence is an important process.…

    • 2583 Words
    • 11 Pages
    Decent Essays
  • Decent Essays

    You can use technology to increase organizational efficiency and provide higher service levels to more patrons. Successful loyalty building is an ongoing learning and revision process. Know Your Buyers According to the Marketing Donut, understanding your customers is the first step towards building brand loyalty. [1] It is important that you understand how and why consumers patronize your establishment as well as what goods or services…

    • 816 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    This will also work as a morale boost, as it encourages more proactive work and increased positive feelings about the business. What I recommend is that in order help your employees adapt to the new changes, an external company specialising in the transition of workforces is employed in order to help you and your team. Their expertise and experience in doing so will save you time and…

    • 2634 Words
    • 11 Pages
    Decent Essays
  • Decent Essays

    The success of every business organization is often determined by the satisfaction of their customers, as customer satisfaction is viewed as a key factor in determining a business success. Every business organization that wants to be successful often aims to increase the satisfaction of customers by adding more value to their daily transactions with their customers and also creating avenues where they can have a positive interaction with their customers which in the long run, brings about customer loyalty. This often creates a ripple effect because when customers feel valued, they tend to have a feeling of fulfillment especially if their expectation and desires are exceeded thus leading to a positive feedback from them (Johan, et al. 2014).According to Lee and Cunningham (2001), the perception of customers affects attitude and of inclination towards to a product or service. Service satisfaction often accounts…

    • 1225 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    A few reasons for improving productivity are for the customers, the company and also for the workplace. High productivity means a better working environment and a successful business. Also interpersonal communication helps with team building in the workplace. When increasing team building employees are motivated, breaking barriers and effective in problem solving. Learning how to work together increases the performance of the business and employees.…

    • 1265 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Opportunity insight selling also creates customer loyalty and good relationships which educate buyers and demonstrates the seller 's willingness to collaborate with the buyer. Getting the customer is the main goal and by presenting interaction insight selling techniques provide value in formulating a great idea and inspiring that "AHA! moments" that you need as the salesperson to create the interactions between seller and buyer. Moreover, you not only want to generate a sale, but you want to create a long-term relationship as the go to salesperson that helped produced an idea that inspired change that benefited the…

    • 716 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Another way is that it improves collaboration so that it increases efficiencies and helps to improve the teamwork as it creates bonds in understanding the employees. This results in employees working freely by helping each other. This also benefits in communication process as it speeds up the production process due to the understanding of employees about the work. Another way is communicating properly with customers. This technique helps managers to know the needs and expectations of specific product and design of it.…

    • 1365 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    This would profit personnel in building stronger accomplishments in achieving and selling successes. With this form of partnering style it would empower the adding of value to the company and increase prospective clients. I would try to keep in mind the influence that I have as a sales manager of those I supervise. I would emphasize, by frequent reminders, to the salespeople on the importance of customer relationships. How these relationships will benefit them as an individual, but Webb 3 also the benefits it will provide to the company.…

    • 720 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Dream Builders’ strategic vision is to make dreams a reality by helping our customers really understand their current state and then transform into a future state of high performing organizations. By partnering with our customers, we are able to implement employee-centric programs that increase employee engagement. The results are endless, but at the very least are increased productivity which helps companies achieve their goals. Expected outcomes are carefully considered as goals and metrics are established to ensure that the companies we partner with achieve optimal…

    • 724 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    This operational strategy involves the creation of new goods and services, typically designed due to innovations in technology and based on the tastes and preferences of a businesses identified target market. There are various steps in this process such as; the initial concept idea of a product, a cost-benefit analysis, the creation of the product, and finally, market testing to gain feedback and an understanding if further changes are needed. An innovative product enhances a customer’s perception of the product, vital to success in the contemporary competitive business landscape. The new product would be viewed as a superior product, differentiated from previous models or rival products through its higher quality. This differentiation would promote businesses sales and increase the business market share, in turn, increasing profitability levels.…

    • 1487 Words
    • 6 Pages
    Decent Essays