Our Product:
Following some recent media reports that focused on the safety of playing cricket, we have identified that there is a need for a reasonably priced safety helmet suitable for everyday use. Made from high quality materials, the product that we have designed is an extremely protective, yet light-weight cricket helmet. This new helmet, which is modeled on the successful modern Adidas helmet design, consists of many protective and functional features. Some of these new features that differentiate us from our competitors include:
• A reinforced grill that is ideal for shielding the wearers’ jaw and face from a hard cricket ball travelling at high speed while still allowing ample visibility and superior neck guard. This would minimise …show more content…
In support and encouragement of Australian cricket clubs, we will offer their members a 10% price discount on the helmet. Any member of an official Australian cricket club can claim this discount on the condition that they are able to provide proof of participation in a currently active Australian cricket club. Another available discount deal for this product is made available through bulk buying. The buyer will only need to pay for 11 helmets to receive 12. This means that the buyer will pay $1980 excluding GST for a dozen helmets (which is $2178 including GST). As an added bonus to this deal, postage and delivery will be free. This special deal is intended to promote team cricket amongst people of all ages and …show more content…
This will mainly reach the segment of general cricketers including parents of younger players.
Endorsement is another way for us to reach the general public. We aim to have the SamuraiSafe Helmet supported and endorsed by an ex-professional Australian cricketer (such as Pat Cummins) as well as a current professional Australian cricketer (such as Mitchell Johnson). This is to show that people of the highest skill level can use the product and that it is safe enough to be worn by the best cricketers in Australia. By having the helmet used by well-known cricket players, its popularity will rise amongst cricket fans that have the desire to be just like the professionals.
As we first launch the SamuraiSafe Helmet (we will launch three months before cricket season so people can get to know our product in time for the commencement of the season, and we will continue to promote our product at least half way into the season), we will entice people to buy using a limited time only promotion – buy one get one free for cricket clubs. We will sell two for the price of one to cricket clubs in Sydney for the first month of our launch. Cricket coaches can claim this promotional deal by showing a retailer their coaching
Following some recent media reports that focused on the safety of playing cricket, we have identified that there is a need for a reasonably priced safety helmet suitable for everyday use. Made from high quality materials, the product that we have designed is an extremely protective, yet light-weight cricket helmet. This new helmet, which is modeled on the successful modern Adidas helmet design, consists of many protective and functional features. Some of these new features that differentiate us from our competitors include:
• A reinforced grill that is ideal for shielding the wearers’ jaw and face from a hard cricket ball travelling at high speed while still allowing ample visibility and superior neck guard. This would minimise …show more content…
In support and encouragement of Australian cricket clubs, we will offer their members a 10% price discount on the helmet. Any member of an official Australian cricket club can claim this discount on the condition that they are able to provide proof of participation in a currently active Australian cricket club. Another available discount deal for this product is made available through bulk buying. The buyer will only need to pay for 11 helmets to receive 12. This means that the buyer will pay $1980 excluding GST for a dozen helmets (which is $2178 including GST). As an added bonus to this deal, postage and delivery will be free. This special deal is intended to promote team cricket amongst people of all ages and …show more content…
This will mainly reach the segment of general cricketers including parents of younger players.
Endorsement is another way for us to reach the general public. We aim to have the SamuraiSafe Helmet supported and endorsed by an ex-professional Australian cricketer (such as Pat Cummins) as well as a current professional Australian cricketer (such as Mitchell Johnson). This is to show that people of the highest skill level can use the product and that it is safe enough to be worn by the best cricketers in Australia. By having the helmet used by well-known cricket players, its popularity will rise amongst cricket fans that have the desire to be just like the professionals.
As we first launch the SamuraiSafe Helmet (we will launch three months before cricket season so people can get to know our product in time for the commencement of the season, and we will continue to promote our product at least half way into the season), we will entice people to buy using a limited time only promotion – buy one get one free for cricket clubs. We will sell two for the price of one to cricket clubs in Sydney for the first month of our launch. Cricket coaches can claim this promotional deal by showing a retailer their coaching