1.0 Introduction
Marketing communication can be defined as the relationship between the organizations and customers. Marketing communication is also a basic part of marketing mix, it represent the message of the organization to convey to the market. Marketing communication contain a lots of marketing activities such as branding, direct marketing, packaging, PR event/ campaign, sales presentation and so on. In the traditional marketing, the printed marketing is the only way to convey message to the market. But now, there are a lots of ways to passing the massage to the market, such as the global network (the most popular using), emails, fax and more. Marketing communication is also a long term effect on the customer, to keep the relationships …show more content…
It means the issues or problems that affecting the organization marketing. The popular marketing issue that we can be seen are no marketing strategy, inconsistent application, lack of information and so on. The marketing issue that I choose from the Adidas Company is rethinking its marketing. This due to the reason that the German sports brand Adidas has lost ground in the North America to its biggest competitors that is known as Nike as well as a newcomer Under Armour, with Adidas currently only the third biggest sports brand in the US now. In order to return Adidas to the past glories, Adidas announced they would focus marketing spend and expand their business on six global cities. For example, the cities mentioned above are Los Angeles, New York, London, Paris, Shanghai and Tokyo. Apart from that, Adidas also ramp up the co-creation efforts in a bid to increase their “brand desirability” and quicken their sales and their profit growth. Consequently, Adidas will create a “New European marketing organization ” through the strategies they wanted to use for their business …show more content…
Adidas can promote various of products on television. Adidas will easily convey the new products message through television to the customers. This is because television commercial mainly targeted the customers who love to watch the television programme. Besides that, the television commercials are more colorful and attractive because the customers cannot imagine the products without seeing the image of the product. So the television commercial can clearly show the appearance of the product to the customers and attract their will to make
Marketing communication can be defined as the relationship between the organizations and customers. Marketing communication is also a basic part of marketing mix, it represent the message of the organization to convey to the market. Marketing communication contain a lots of marketing activities such as branding, direct marketing, packaging, PR event/ campaign, sales presentation and so on. In the traditional marketing, the printed marketing is the only way to convey message to the market. But now, there are a lots of ways to passing the massage to the market, such as the global network (the most popular using), emails, fax and more. Marketing communication is also a long term effect on the customer, to keep the relationships …show more content…
It means the issues or problems that affecting the organization marketing. The popular marketing issue that we can be seen are no marketing strategy, inconsistent application, lack of information and so on. The marketing issue that I choose from the Adidas Company is rethinking its marketing. This due to the reason that the German sports brand Adidas has lost ground in the North America to its biggest competitors that is known as Nike as well as a newcomer Under Armour, with Adidas currently only the third biggest sports brand in the US now. In order to return Adidas to the past glories, Adidas announced they would focus marketing spend and expand their business on six global cities. For example, the cities mentioned above are Los Angeles, New York, London, Paris, Shanghai and Tokyo. Apart from that, Adidas also ramp up the co-creation efforts in a bid to increase their “brand desirability” and quicken their sales and their profit growth. Consequently, Adidas will create a “New European marketing organization ” through the strategies they wanted to use for their business …show more content…
Adidas can promote various of products on television. Adidas will easily convey the new products message through television to the customers. This is because television commercial mainly targeted the customers who love to watch the television programme. Besides that, the television commercials are more colorful and attractive because the customers cannot imagine the products without seeing the image of the product. So the television commercial can clearly show the appearance of the product to the customers and attract their will to make