Adidas Case Study

Register to read the introduction… Dassler was inspired by a single idea when he made his first shoes in 1920, at the age of just 20. His first shoe, made from the few materials available in the difficult post-war period, was produced from canvas. A passionate athlete himself, from the very beginning Adi Dassler was in close contact with sports participants and was always present in person at important sports events. In the mid 1930s Adi Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost 100 employees. In less than two decades adidas advanced to become the world’s leading sports shoe manufacturer.
His vision was to provide every athlete with the best footwear for his respective discipline. It was this principle that guided him right up until his death in 1978. 700 patents and other industrial property rights worldwide are proof of his permanent quest for perfection. In 1948 he introduced adidas as the company name, a combination of his own first and last name. One year later he registered the - to this day - unmistakable Three Stripes. The company's clothing and shoe was designs on the three parallel stripes. This logo has been incorporated into Adidas's current official logo.And like Nike’s swoosh the Adidas log has been around since the beginning. Not only does Adidas …show more content…
(http://www.mind-advertising.com/de/adidas_de.htm). On January 31, 2006, adidas-Salomon AG acquired Reebok International Ltd. The closing of the Reebok transaction marks a new chapter in the history of the adidas Group. By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and