The issue focused on the Adia advertisement was initially anti-racism awareness, therefore, the purpose was to shed light on how people of color are still demanded to allow their normalcy to be what is preferred, which is being as replica to Caucasians as possible. That same ideology was used against the company to give the perception that it is favored more if who you really are is not shown but who you should be. Aida’s tagline “there are times you wish you were a were a temp”, is an attempt to bring consciousness to the vile discrimination and/or prejudicialness often faced in the workplace that make employees rather not work or suffer in silence. The tagline and the original quote, “I just love my boss’s racist jokes, some of them are funny”,
