Adbusters Case Study

716 Words 3 Pages
Adbusters is a not for profit organization with anti-consumerist, pro environment ideals. The company that publishes the magazine, Adbusters Media Foundation, is based in Vancouver, Canada and was founded by Kalle Lasn and Bill Schmalz in 1989 with the first issue of its magazine being published that same year.

The magazine started as a local quarterly magazine with three full-time volunteers with a magazine circulation of around 5,000 copies. The magazine has now become an international bi-monthly magazine with a dozen editors and over 250 freelancers creating the artwork. Now having a circulation of around 120,00. The magazine is still advertisement free as it has been since it started. It is estimated that two-thirds of their readers
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This statement also sets out the target audience of the magazine, which is aimed at everyone with the desire to “advance the new social activist movement of the information age”; this has been the same audience since the first publication of the magazine. The primary age of the people who read the magazine is late teens/early 20s to people in their late 40s. This age range of readers may have been influenced by their parents who have grown up with various protests such as the miner marchers in the 70s and 80s, along with evolutionary advances in technologies making it easier for people to have a worldwide impact in their various protests.

With the company having been set up with the intention to challenge the idea of consumerism and the impact it has on the world, and the effects of consumerism on people’s lives. Adbusters has said the magazine is published to “fighting back against the hostile takeover of our psychological, physical and cultural environments by commercial
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An example the magazine shown to the right, is a series called ‘Manifesto for World Revolution’. The series runs examples of popular advertisements, which have been defaced by juxtaposing the image with text in order to show the ‘true meaning’ behind the advertisement. The advertisements used are usually recently campaigns that seem to have a highly commercial and have a consumerist idea. An example of this is shown below the cover image. This example shows a 2015 Calvin Klein advert-featuring signer Justin Bieber and model Lara Stone with a post-it note saying ‘Oh shit’, this defaced example is meant to be showing the dislike for the signer and invasion of celebrities in advertisements as celebrities are becoming more used for consumerist

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