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A Summary Of Adam And Eve In The Garden Of Eden

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The story of Adam and Eve in the Garden of Eden is one of the oldest and best known in the West. The power that this story has comes not just from the Bible, but also from its depiction of evil, of people 's impulses, and of its presentiation of temptation. In the Bible the Garden of Eden is described as perfect. Because the serpent tempted Eve to want to be more perfect, humans fell and became imperfect. This story is now often used in modern advertising, which also promises improvements in one’s life in a few different categories, such as happiness beauty, or success--all through the use of some external object. The story also leaves misogynistic culture behind, because of how Eve was blamed for tempting Adam and causing his fall. In different advertisements, the story of Adam and Eve is used to sell a variety of products that want to show a freedom of authority.

Examples that use the Adam and Eve Imagery

Smirnoff uses the imagery of Adam and Eve to promote their Green Apple Twist Vodka in two advertisements, one being a video and the other a print ad. The print ad shows a tree with Adam and Eve with a serpent hanging down from the tree with what looks like an apple …show more content…
Drug company Pfizer has two ads for Viagra that use the Adam and Eve story. The two ads have many similarities, the only difference is how the two people portraying Adam and Eve are in different positions. The first is a close up of them near the tree with Eve handing Adam the apple, which in this case is a pill. The other is the two standing a little further away from the tree with Adam holding the apple this time. Also in both of the ads, Adam and Eve are wearing white, which could represent purity. DKNY uses the imagery of Adam and Eve to promote women’s perfume. In the ad the perfume container looks like an apple, and the person portraying Eve is also holding an apple with a bite taken out of

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