Analysis Of 'Got Milk?'

Register to read the introduction… They are often large posters or build boards that are mostly taken by an up-close shot of the celebrity in the act of drinking milk. The audience is trying to be convinced to drink more milk, and the campaign uses logical facts and statistics about milk to try and promote that idea. To appeal to a wide range of people, the paragraph in each ad is slightly different, costumed to fit the celebrity featured in that ad. This in turn, makes the ad even more appealing to the celebrity’s fans. In an ad featuring Chris Brown, he appears to be dancing in mid-air while wearing a famous “milk mustache”. Chris brown is known as a highly liked, rich, ladies’ man, and musician/dancer. The “Got Milk?” tagline is displayed in the upper left corner and in the lower right corner has a white lettered paragraph saying “Chris Brown Feat. Milk. Another great collaboration? Milk. Some studies suggest that teens who drink milk tend to be leaner and the protein helps build muscle. So eat right, exercise and drink low-fat or fat free milk. Talk about a smooth move.” Stating that milk builds muscle, along with the picture of muscular healthy looking Chris Brown, makes consumers assume that by drinking milk, they could have the looks and health of Chris Brown. Maybe in turn making them subconsciously think that they could be rich and famous like him …show more content…
I felt my actual analysis of the ad needed to have a better steady flow to the way I organized it. I also felt I needed more details to convince my reader that my thesis is reasonable. Now that I’ve participated in the rough draft workshop I believe my introduction is still the strongest aspect to my paper, I gave a lot of background information and tried to related ad make connections to the reader. I don’t think my paper is as deep as it should be, I don’t read into things very much so it was hard to pick apart this ad. My peers did not give me much feedback on my paper other than ways to organize some of my thoughts better. I added in more details on attempt to convince my readers that my thesis statement was accurate. At first I had no clue on wanted to write my paper on, until I seen a “Got Milk?” up in an elementary school. I googled “Got Milk? ads” and chose the Chris Brown one. My research process affected my writing by giving me a variety of ads to choose from, there were hundreds of different celebrities featured. I approached my organization of my essay by doing my introduction and conclusion first, then I went through and started to fill in the blanks trying to build the main body paragraphs. Overall, I think this was a challenging subject to write about and I gave it my