The product ready for illustration is the Clean & Clear Morning Burst Body Wash. This body was does indeed- and is greatly intended to- leave the skin feeling clean and refreshed. With a variety of bubbly smells …show more content…
Appeals such as, aesthetic sensations and the need for autonomy are used.The appealing need for aesthetic sensations is used as the Clean & Clear bottles paint a wide range of tones and tints- especially pink, orange and blue tints. These vibrant visuals appeal to the eye and cause the eye to look all over the ad- instead of just one personal spot. The colorful “bursting beads” in the background cause the eye to think they are actually bursting out of the page. This can show a present action of imagery. The need for autonomy is used in the ad as a ways of illustrating the “be good to yourself” idea. The ad alone shows the body wash as a positive vessel. It shows a statement of- if one were to buy it- it would be greatly ideal in benefitting the body and soul. Many consumers can independently buy this item on their own without the influence of another.
The whimsical Clean & Clear ad’s construction and invocation will greatly (and colorfully) appeal to the nature of young women and the teenage audience. Allowing this ad to run in magazines such as, Teen Vogue, is a major key to its success. Bright colors and young eyes mix together in this world of constant visuals. The 3D imagery makes the ad come to life and makes the ad seem as though it is moving in a “slow” motion. This overall marks the “wow” factor that comes to the consumers