Terréa Black
Dr. Swenson
English 1102
Ad Analysis
September 7, 2016
Shades of Beauty Flipping through my September issue of Marie Claire, an advertisement caught my attention. Staring back at me were three beautiful models, all with different ethnic backgrounds. Readers first notice the beautiful shades of color. Each beauty giving off a sultry, yet seductive look enticing the average Marie Claire reader to stop turning the page and gaze. They are positioned as if they are lying down with their makeup still flawless and intact. Any woman would dream of having their makeup look impeccable and together after a night of fun. From the metallic shades of orange to the lustful cat-eyes, makes the average woman want to achieve that same look. The stone cold blue eyes on the blonde haired model are what immediately catches ones eye. At the very bottom to the right of the ad is what describes to the reader as an “All Nighter Liquid Foundation”, and typed in capital letters, “MAKEUP THAT STAYS UP.” The advertisement is very dark, almost a representation of the darkness of night. The women are each dressed in “night club” attire, with shimmery beading and dresses with sparkle. As you look farther to the right of the bottom of the page, there is a photo of the actual product. It looks sleek, shiny and compact. They were careful to leave the top of …show more content…
They also give women a confidence boost in self-esteem. Being able to attract buyers of different races is a great marketing strategy. You not only target most women, but you target women of color as well. In the cosmetic industry, there are some brands of cosmetics that may just target lighter complexions versus dark. You will see an ad with just those types of women, so it does not truly appeal to just everyone. When you have a diverse mix of women in one ad for a cosmetic shows that all women are able to wear and achieve the same
Dr. Swenson
English 1102
Ad Analysis
September 7, 2016
Shades of Beauty Flipping through my September issue of Marie Claire, an advertisement caught my attention. Staring back at me were three beautiful models, all with different ethnic backgrounds. Readers first notice the beautiful shades of color. Each beauty giving off a sultry, yet seductive look enticing the average Marie Claire reader to stop turning the page and gaze. They are positioned as if they are lying down with their makeup still flawless and intact. Any woman would dream of having their makeup look impeccable and together after a night of fun. From the metallic shades of orange to the lustful cat-eyes, makes the average woman want to achieve that same look. The stone cold blue eyes on the blonde haired model are what immediately catches ones eye. At the very bottom to the right of the ad is what describes to the reader as an “All Nighter Liquid Foundation”, and typed in capital letters, “MAKEUP THAT STAYS UP.” The advertisement is very dark, almost a representation of the darkness of night. The women are each dressed in “night club” attire, with shimmery beading and dresses with sparkle. As you look farther to the right of the bottom of the page, there is a photo of the actual product. It looks sleek, shiny and compact. They were careful to leave the top of …show more content…
They also give women a confidence boost in self-esteem. Being able to attract buyers of different races is a great marketing strategy. You not only target most women, but you target women of color as well. In the cosmetic industry, there are some brands of cosmetics that may just target lighter complexions versus dark. You will see an ad with just those types of women, so it does not truly appeal to just everyone. When you have a diverse mix of women in one ad for a cosmetic shows that all women are able to wear and achieve the same