Analyzing this ad, you first notice the bright orange (Live Longer) implying this cancer medication will make you live longer. The color orange in Live Longer is intended to make you feel an increase in your oxygen levels to your brain and warmth. This then drawls your eyes to the phrase above live longer “If you have a type of advanced stage lung cancer you may now have a chance to” this font all in capital letters, however smaller, and blue that makes you feel calmer and strength that this product will work for you which gives you hope, reassurance.
This ad uses the following fallacies to sell itself; scare tactics to get your attention, sentimentalism this distracts you through the usage of sadness, and begging the question which assumes …show more content…
The negative space color white in the background should represents purity and innocence, however in this case it seems to be a more ominous color choice suggesting if you choose not to use their produce your memories and yourself will be lost. The color of the window is a muted brown, the lines from the window line up with the females’ bright smile, suggesting happiness with the cancer treatment. Surprisingly, there is not really much if any green in this ad as green makes you think of nature, safety, medication and health. The couple is the most prominent figures in this ad. In most ads the most important information is located on the bottom right, in this as that isn’t the case; in this ad the most significant information is located in the area of the rule of 3rds, localized mostly in one place.
Of the 4 rhetorical appeals pathos, ethos, logos and Kairos, I believe the ones that are mainly present are pathos/emotion, and Kairos/time, why, place, now and ethos/authority and credibility these appeals to the sick/unhealthy or survivors’ that have come out of
This ad uses the following fallacies to sell itself; scare tactics to get your attention, sentimentalism this distracts you through the usage of sadness, and begging the question which assumes …show more content…
The negative space color white in the background should represents purity and innocence, however in this case it seems to be a more ominous color choice suggesting if you choose not to use their produce your memories and yourself will be lost. The color of the window is a muted brown, the lines from the window line up with the females’ bright smile, suggesting happiness with the cancer treatment. Surprisingly, there is not really much if any green in this ad as green makes you think of nature, safety, medication and health. The couple is the most prominent figures in this ad. In most ads the most important information is located on the bottom right, in this as that isn’t the case; in this ad the most significant information is located in the area of the rule of 3rds, localized mostly in one place.
Of the 4 rhetorical appeals pathos, ethos, logos and Kairos, I believe the ones that are mainly present are pathos/emotion, and Kairos/time, why, place, now and ethos/authority and credibility these appeals to the sick/unhealthy or survivors’ that have come out of