The author Natasha Singer, brings awareness to the consumers of Acxiom’s customers while maintaining a very informative and positive attitude. Singer not only brings awareness but she also gives history on the company and how it operates. The author’s article may answer a lot of the consumer’s questions, however with the increasing numbers that makes the company successful, the company will to grow tremendously. It would also be idea to continue allowing consumers to have a say on who knows what about them, how much they know, and why. The consumer should have a say in how their information is to be used if they allow it to be used at all. In conclusion, Acxiom and other similar companies will continue to collect data on people. The company
