Long Term Acute Care

Decent Essays
A facility that is designed to treat patient with serious medical problems once released from the hospital setting, but unable to be discharged for home. Usually this extended treatment is up to 30 days. A Long term acute care facility offers individualized treatment of the following:
Pulmonary Services
Complex Wound Care
Rehabilitation Services
Critical Care Services
Ventilator Weaning Services

Marketing for a Long Term Acute Care Facility has Federal regulations that they must follow. First and foremost they must be a certified LTAC facility. They must be an accredited facility through a state surveyed agency. They must meet the guidelines of an average length of stay up to 25 days, per Medicare. Their facility must be governed separately
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Delivering superior patient care every time. That doesn’t mean performing half way. If families are not getting the superior care, they will complain and they do have options of other facilities. Once big change in health care today, is options are out there.
When hiring staff, employers need to hold those employees to their Organizational Values. Training during orientation, re-training, etc. should be part of living the organizational values. Cellucci, Leigh, Carla Wiggins, Tracy Farnsworth page 32) DeKalb as a whole, uses the IREACH Values. IREACH stands for:
• Integrity: I am honest, ethical, trustworthy and committed.
• Respect: I acknowledge and appreciate diversity and show my respect for all.
• Excellence: I deliver high-quality care with great service, taking pride in all I do.
• Accountability: I hold myself responsible for achieving the goals that have been defined and measured, and I take responsibility for my actions.
• Compassion: I remember that those who come to us for help need us to care about them as much as we would our own families.
• Helping Hands: I am part of a team. We work together, helping each other when we see a need, not just when we are asked to
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Use all communication avenues available. I.e. social media, newsletters, commercials, marketing brochures, Make sure you are encouraging happy patients to leave feedback on your website, Facebook page, etc. You are definitely going to get the negative but you want as much positive to reflect. Even encourage employees to like your page. Activity shows that people are looking. For Marketing a LTAC Facility you must be able to show the Mission and Vision of the hospital to the referring physicians, families, and patients. Families and Physicians are going to look for the right place that will deliver superior care.
In researching DeKalb Medical Center LTAC and Landmark LTAC, there are a number of similarities.
DeKalb and Landmark’s main goal is to deliver superior, quality of care. Providing care with compassion, dignity, and respect. That is where DeKalb’s IREACH Values come into play.
DeKalb and Landmark have an active Facebook page, with many positive stories about their experience. Even though there is some negativity, the positives truly outweigh. This is where we need to have every family provide testimony or positive feedback when available.
We are not going to be able to please every patient, family member, or physician. However, we need to strive to treat each patient as our own family member and how we would want our family to be treated in this type of

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