Essay about Accounting

12481 Words Nov 12th, 2014 50 Pages
Ernst & Young “Business Leaders of Tomorrow” Case Contest

Bigg Glowbell (BG) Case Study
Table of Contents
Table of Contents ................................................................................................................................................ 1 Assignment Background .................................................................................................................................. 2 Bigg-Glowbell Overview ...................................................................................................................................... 3 The Company History ...................................................................................................................................... 3
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20 Benchmark data ............................................................................................................................................ 22 Key personalities ............................................................................................................................................... 23 At Bigg-Glowbell Group level ........................................................................................................................ 24 At Bigg-Glowbell Regional/Country level ...................................................................................................... 30

1 Ernst & Young “Business Leaders of Tomorrow” Case Contest

Bigg Glowbell (BG) Case Study

The organization used in the case study is Bigg-Glowbell (BG), a fictitious multinational conglomerate with multiple business units. The case study provides sufficient general information about the organization, key players, history, products and services, organizational structure and business issues facing BG.

Assignment Background
You have been engaged by Bigg-Glowbell to perform a number of rapid assessments of the functional areas listed below for the EMEA (Europe, Middle East and Africa) region, and to make recommendations for improvements:    Sales and marketing Supply Chain Finance

This request follows the

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