Accounting for Maths Essay

8742 Words Oct 25th, 2015 35 Pages
Vol. 5, No. 1

International Journal of Business and Management

International Market Expansion Strategies for High-Tech
Firms: Partnership Selection Criteria for Forming Strategic Alliances
Øystein Moen (Corresponding author)
Norwegian University of Science and Technology (NTNU)
Department of Industrial Economics and Technology Management
N-7491 Trondheim, Norway
Tel: 47-7359-3505

E-mail: Oeystein.Moen@iot.ntnu.no
Ottar Bakås

SINTEF Technlogy and Society, Department of Industrial Management
N-7465 Trondheim, Norway
E-mail: ottar.bakas@sintef.no
Anette Bolstad
Norwegian University of Science and Technology (NTNU)
Department of Industrial Economics and Technology Management
N-7491 Trondheim, Norway
Vidar Pedersen
…show more content…
For many of these firms, international expansion is necessary to realise growth ambitions, while others are pushed into international markets due to significant R&D start-up costs and limited home market potential.
Managers of internationally oriented new, technology-based firms need to navigate complex international environments, and their challenges are different from the challenges facing domestic and established firms. Most importantly, these firms will have limited resources as well as limited time, capital, and capabilities; qualities that are all needed for entry into international markets (Doutriaux, 1992). As a consequence, these firms will tend to use entry modes characterised by low resource commitment. Burgel and Murray (2000, p. 35) state that “findings from quantitative surveys agree that the preferred entry modes of technology based start-ups are characterized by relatively low resource commitments and
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International Journal of Business and Management

January, 2010

are directed toward commercialization rather than foreign production”. Similar results were obtained by Lindquist
(1991) and Bell

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