Abraham Maslow's Theory Of Motivation

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Motivation is “a set of processes that account for an individual’s intensity, direction and persistence of effort toward attaining and goal”. (Robbins 2001).
When a person lacks motivation, the majority of the time it is down to two factors which are a lack of guidance and a lack of determination. It is vital that organisations identify what will motivate their employees and then implement these practices within the workplace as it will ensure that employees do not become demotivated as this will negatively impact their work. For an example my current goal is to pass my driving; therefore it is important that I consistently attend my driving lessons. On the other hand it is just as important that my driving instructor teaches me correctly how to drive in order for me to reach my goal and in time pass my driving test.
Motivation theory was developed over a long period of time and various theorists put their own individual ideas forward on motivation. Fredrick Taylor was one of the earliest theorists and his theory of motivation (1911, cited in organisational behaviour 2006) was based solely on the fact that people worked just for money. He also stated that that workers do not enjoy work naturally and that at work they
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Self-actualization is at the top of the hierarchy and this cannot be bought but instead needs to be achieved by an individual. Organisations need to ensure that they are helping individuals to fulfil each level and work their way towards the top. For an example one of the levels on the hierarchy is love and belonging and in order for this level to be complete workplaces must welcome their employees and make them feel as they are not

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