Motivation In Pink's Hierarchy Of Needs

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Pink’s theory also relates to other motivation theories such as Abraham Maslow’s theory of “Hierarchy of Needs”. This “Hierarchy of Needs” is a pyramid broken up into eight levels. Maslow explains that to reach a certain level in the pyramid, all levels below it must be satisfied. If at any time a level becomes deficient, then “the individual will act to remove the deficiency”. Also, those eight levels are gathered together into three separate groupings. These three groupings show numerous similarities to the three operating systems of motivation that Pink uses.
The first grouping is based on deficiency needs which include “Physiological”, “Safety”, “Belonginess and Love”, and “Esteem” needs, in that order. Physiological needs include hunger,
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Pink does a fantastic job at this really taking the necessary time to explain exactly what “Motivation 2.0” is, how it came to be, and why it fails most jobs these days. In Stefan Stern’s Los Angeles Time article titled “Book review: ‘Drive: The Surprising Truth About What Motivates Us’ by Daniel Pink, he says “Pink is no economist. But he is an engaging writer who challenges and provokes. Even if he overstates his case, he also succeeds in providing some answers as to why managers' efforts to motivate staff can often prove so fruitless.” (Stefan Stern) Pink also does a good job emphasizing the fact “that businesses have failed to understand what really motivates people, and are thus stuck, deploying ineffective and sometimes even counterproductive measures in a doomed attempt to raise performance.” (Stefan Stern) Some of Pink’s most impactful points and imagery come at the expense of tearing down “Motivation 2.0” and exposing its flaws. This made understanding this certain topic very easy to do as compared to the Introduction which I had a tougher time understanding. The other example that I became very interested in was “Motivation 3.0” and all the elements regarding it. Pink did an amazing job at detailing the three elements and each aspect of those elements very clearly, with lots of examples and imagery. He also includes great outside quotes that perfectly capture aspects of his argument, like one from Julius “Dr. J” Erving saying “Being a professional, is doing the things you love to do, on the days you don’t feel like doing them.” Every detail and example he used made this read into an enjoyable experience. “It presents novel information that can benefit nearly anyone in a way that is accessible to almost everyone.” (Scott D

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